What is a Channel Anyway?


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Partner Lifetime Value Webinar

After years of trying to manage and motivate our channel partners with carrots and sticks, the team at AchieveUnite believes in a better way, a more natural and intrinsic way. We…


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Part 3 of 6 – PartnerTap & AchieveUnite Series

So, what happened to the central IT buyer and why did this shift take place? The digitization of business was the most significant catalyst for the dynamic shift in modern buying…


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Get to the Table First


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How to Deliver Better Outcomes for Your Customers

Introduction from Jim Schwartz, Senior Director, Global Channel Programs, Sungard AS Business is moving faster, it is constantly changing and becoming more and more competitive.…


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Challenger & Collaborative Selling – A Hybrid Approach

Breaking into new accounts is one of the toughest challenges in sales. Given the challenges, many sales people dread prospecting and fall prey to procrastination. Still, for a…


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3 Stages of Competitive Channel Programming

Crafting your channel program should be a very deliberate activity. Although you may start with the channel in an opportunistic model, building a program with careful thought and…


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