I’ve just returned from several incredible industry events, and one theme stood out above the rest: AI’s transformative role in partnerships. It’s clear that the intersection of generative AI, trusted relationships and ecosystem growth is reshaping how we measure success.
At AchieveUnite, we’re proud to have Jessica Baker, who has recently been promoted to Chief Innovation Officer, leading the charge in this space. Jessica is a recognized authority in generative AI and partnering success, and our team’s innovative approach is already driving impactful results for our clients and partners. Together, we’re exploring how AI is revolutionizing the way we measure partnering ROI—and I’m thrilled to share a few of those insights with you.
Artificial intelligence is no longer just a buzzword…
From enhancing trust to uncovering actionable insights, AI offers opportunities we’ve only just begun to tap into. Let’s explore its potential, starting with my own take on why AI is such a game-changer, followed by Jessica’s expert insights on its revolutionary impact.
Why AI Matters
AI isn’t just a tool—it’s a catalyst for change in partnerships. With its ability to enhance our capacity to quantify and understand collaborative returns, AI represents a revolutionary force. I can’t stress enough the importance of embracing this technology with an open heart and mind. It facilitates better decision-making and builds a stronger foundation of trust by providing transparent insights. You might wonder how AI can influence these calculations. We are here to break it down in a simple, thoughtful way. The intersection between trusted business relationships, business acceleration, and ecosystem transformation with AI is unprecedented.
And who better to shed light on this than Jessica Baker, who has spearheaded our AI initiatives at AchieveUnite, ensuring our methodologies are innovative and effective. We recently collaborated with our partner MindMatrix to develop a new eBook AI in the Channel, a comprehensive overview of understanding and working with AI in partnerships and it is a must-read for anyone navigating this evolving space.
Jessica brings a wealth of expertise to this conversation, and her perspective on generative AI offers a compelling vision for the future of partnering success. Here’s her take in her own words.
Jessica’s Perspective
I am delighted to explore how Generative AI is revolutionizing partnering ROI! Picture this: upskilling Partner Account Managers with digital literacy skills that let them take their business planning to the next level, mastering the skill of negotiations, or creating a presentation for a specific partner need, all done with the help of Gen AI. Partners who can self-service and create joint value propositions for their meetings with clients or learn about a new offering in real-time while creating marketing content or applying solutions to a specific use case. It’s all done in a matter of minutes, not hours.
But we’re just getting started. This isn’t merely about content generation; Generative AI dives deeper, creating more value from your resources, empowering internal teams and partners to get out of time-intensive tasks, and allowing them to focus on their job’s strategic, high-value aspects. It ushers in an era of exceptional personalization and precision, ensuring every partner interaction is infused with insightful, actionable intelligence. With Generative AI, you combine enablement and marketing with operational efficiency, creating a game-changing force in today’s ever-evolving business ecosystem. Embrace this powerhouse, and watch your partnerships achieve new levels of success!
Steps to Measure Partnering ROI with AI
Effectively measuring partnering ROI is critical for driving meaningful results and ensuring strong, long-lasting collaborations. Here are five key steps to help you leverage AI for a more strategic and data-driven approach
1. Personalization and Trust Building:
- Theresa: Building trust is fundamental, and AI helps personalize interactions to maintain the human touch in a tech-driven world.
- Jessica: AI-driven tools analyze past behaviors and preferences, providing tailored recommendations that make partners feel understood and valued. This fosters deeper trust and engagement, resulting in more impactful ROI over time.
2. Personalized Partnering Success Training and Development
- Theresa: AI’s data-driven approach bolsters team trust-building and fosters better partner relationships through quick, actionable feedback. Consequently, organizations can optimize their channel strategies effectively, leading to more meaningful collaborations that drive sustainable growth.
- Jessica: Generative AI streamlines partner onboarding and assessments like AchieveUnite’s Partnering Quotient Index (PQi®) and Value Measurement Index (VMi™). According to our research, incorporating Generative AI tools significantly streamlines the process of onboarding partners, making it up to 40% faster and more effective. This continuous acceleration enhances sales, marketing, and partner engagement and satisfaction by reducing the time it takes to become operational and productive within a business ecosystem: we call it “everboarding” because business teams are continuously learning.
3. Automating Processes
- Theresa: Think of AI as a strategic partner, taking repetitive tasks off your plate so you can focus on what truly matters—building relationships.
- Jessica: Automation will streamline activities like lead management and compliance checks, significantly reducing time spent on mundane tasks and enhancing overall efficiency.
4. Real-time Monitoring and Reporting
- Theresa: Real-time insights allow us to adapt quickly, ensuring our partnerships grow and thrive.
- Jessica: AI-driven dashboards provide instantaneous reports on the partnership’s performance, highlighting areas of success and those needing improvement.
5. Data Collection and Analysis
- Theresa: We begin by gathering comprehensive data from every touchpoint in our partnership. It’s about painting a complete picture.
- Jessica: Advanced AI algorithms can sift through massive datasets to identify patterns and key performance indicators that matter most to your partner program ROI.
Anticipated Outcomes
- Increased Efficiency: AI optimizes resources and improves team productivity.
- Enhanced Trust: Builds confidence through transparent data and personalized interactions.
- Improved Decision-making: Access to comprehensive data aids strategic direction.· Increased ROI: AI provides the data processing power to measure ROI growth over time.
The steps we’ve outlined are just the beginning of how AI is reshaping partnerships and driving ROI. To dive deeper into these concepts and explore actionable strategies, we’re excited to share our latest resource with you.
Download Our New eBook: AI in the Channel
Co-authored by AchieveUnite’s Chief Innovation Officer, Jessica Baker , and Akash Singh , GTM Strategy Lead at Mindmatrix , this eBook brings together cutting-edge insights from experts in AI and partnership ecosystems.
- Here’s what you’ll find inside:
- Understanding AI, ML, and GenAI
- Key use cases of AI within partner ecosystems
- Business outcomes and ROI from AI
- Developing an AI, ML, and Gen AI strategy
- Overview of key AI/ML platforms for partner ecosystems
- The future of AI, ML, and GenAI in partner and channel management
Whether you’re just starting your AI journey or looking to refine your strategy, this eBook offers the latest thinking and practical tools to help you succeed. Click here to download
AI is transforming the way we work, and we’re all on this learning journey together. At AchieveUnite, we’re committed to providing tools, resources, and expertise to help you and your teams thrive. If you have questions or want to explore how our proprietary AI platform, Ignite AI, can support your partnering success, please don’t hesitate to reach out. Let’s navigate this exciting AI-powered future together! Contact us to find out more.
For more insights and resources on partnership strategies, visit AchieveUnite.
