Dawn Lindsey


Dawn Lindsey is a globally recognized marketing and partnerships executive with more than 20 years of experience building high-performing partner ecosystems and delivering measurable growth across SaaS, eCommerce, and technology markets. With a builder’s mindset and strong operational rigor, she helps organizations align marketing, partner, and sales strategies to accelerate revenue and customer success at scale.

Most recently, Dawn served as Head of Global Software Marketing and Support at Lenovo, where she led a 40-person international team responsible for $800M in software revenue. She played a central role in advancing Lenovo’s software-led transformation, growing recurring SaaS revenue from $0 to $80M in three years while launching and scaling multiple SaaS partnerships and marketplace initiatives.

Previously, Dawn held senior partnership and ecosystem leadership roles at BigCommerce, Rackspace, VMware, and NXP Semiconductors (Freescale). Across these organizations, she designed go-to-market strategies and partner operating models spanning distribution, reseller, referral, MSP, and digital agency ecosystems. Her work focused on building the infrastructure, enablement, and co-marketing engines required to drive repeatable, partner-sourced growth at global scale.

Dawn is known for cultivating high-trust, cross-functional relationships and for leading with authenticity, collaboration, and accountability. Based in Austin, Texas, she brings a global perspective and a practical approach to helping organizations empower partners, strengthen execution, and achieve sustained ecosystem-driven growth.

Education


  • Bachelor of Arts, University of Texas at Austin

Areas of Expertise


  • Strategic Partner and Marketing Leader
  • Ecosystem Strategy and Development
  • Partner Program and Operations
  • Digital Transformation
  • Organizational Scale and Growth
  • Partner Demand Engines
  • Instructional Design