Theresa Caragol, CEO and Founder of AchieveUnite Inc., and Angus Robertson, Fractional CMO at Chief Outsiders, invited Jacqui Murphy, CMO of Auvik Networks, and Ryan Walsh, Channel Chief at Pax8, to our LinkedIn Live event, “Managing Up” for Channel Leaders. In this conversation, we’ll learn how Channel Leaders effectively “manage up” with their CEOs and executive teams to ensure investment and support for their programs. Some of the topics we talked about include:
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- What’s the maturity of your channel program? And what executives do you need at each stage?
- The experiences that hurt – what I wish I knew then!
- How channel influencers and referrals add fuel to the fire.
- Additional commentary on direct vs. indirect model, and in particular things not to do
Watch their full conversation here:
