Did you know there are 11 different Partner Types a SaaS Vendor can select? That’s from recent research by CompTIA. So for a SaaS Vendor, it’s not just, “I’m going to sell through the IT Channel” – there’s more to think about.
Theresa Caragol, CEO and Founder of AchieveUnite Inc., and Angus Robertson, Fractional CMO at Chief Outsiders, invited Marc Haskelson, CEO of Compliancy Group, and Jason Eberhardt, VP of MSP and Cloud at Bitdefender, to our LinkedIn Live event, What’s Your Partner Type. In this conversation, we heard first-hand why their companies use the IT Channel and what Partner Type supports their growth and success. Some of the topics we talked about include:
- Why use the IT Channel
- Best practice examples for engaging Channel Partners
- Lessons learned – what Marc and Jason won’t be doing again!
Watch their full conversation here:
