SaaS businesses are here to stay and growing rapidly. From top applications like Box and Slack to up and coming tools like AppCues and Clearbit, the common denominator is growth. With the Rule of 40 being a guide for most VC firms, SaaS companies are reaching for growth rates of 40% or higher, but they can’t go it alone. Healthy SaaS companies needs partners to succeed.

But where does a channel fit in a direct-to-paid subscription model? The answer? Everywhere.

This eBook is designed to help SaaS business leaders understand why a channel is so important, how it’s different and what they need to do to stay ahead.